Talking TEOTWAWKI

Found online…”TEOTWAWKI” defined as The End Of The World As We Know It.  I don’t know if REM got proper attribution.  Anyway, Survivalblog.com, run by self-described former US Army Intelligence Officer and survivalist author, Jim Rawles, claims 32,260,087 (a number so big I had to insert the commas counting left to right!) since July 2005, and 260,000 unique hits every week.  REM only got 2,066,829 hits on Youtube for this video.

QUESTION:  Is it the end?  If so, as they say in Brooklyn, whaddaya gonna do about it?