“Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.
“We believe this stuff matters, so please take a few minutes to read ….”
If Google really believed this “stuff” mattered, why do they bother calling it “stuff” as opposed to “privacy”? Was this a way to try to relate to the average Google user? Aren’t Google users a group too diverse to even have a meaningful average? And how long did someone look at that email, considering whether to use the word “stuff,” and how many meetings were had over every word in that email? Who decided to try to temper the jargon-y, typical corporate speak with the carefully contrived use of a casual word such as “stuff,” and did Google ever consider that it might come across a tad (or more) condescending, trite, and offensive?
Google, and other similar companies such as Facebook, Apple, et al: please stop trying to sound hip.
The rest of us have grown up. No matter how many knit caps you may see bobbing on countless heads of too many 30+ year olds, underneath the hipster paraphernalia, many not so longer young minds are setting their wheels turning on how to save their own jobs, or supplement their income with a side trade or homemade product with the secret dream of sidestepping the dismal and abysmal and ever decreasing regular job prospects. Many are now thinking seriously about how scary old age looks in these shaky times, even while posting carefully crafted FB reports or blog posts proclaiming to be living a life driven by lackadaisical whimsy, struggling to convince all their “friends” how not worried they are.
But the truth is, as much as so many of us hate to admit it, we are growing up and we have grown up. It’s a necessary, if not always fun, thing to do. Now, Google, why don’t you?